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Amber Stephenson

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Assistant Professor
Health Care Management
Capital Region Campus

Phone: 518-631-9894

Ph.D. , Indiana University of Pennsylvania, 2013
M.P.H, West Chester University, 2005
B.S., Ursinus College, 2003

Recent Publications:

Stephenson, A. L. (2016).  Journey toward evidence-based:  Seeking admission to formal program registries.  Health Promotion Practice.  DOI: 10.1177/1524839916670575.

Stephenson, A. L., & Yerger, D. B. (2016).  How pretrial expectations and anticipated obstacles impact brand identification.  Journal of Promotion Management, 22(6), 853-873.  
Stephenson, A. L., Heckert, D. A., & Yerger, D. B. (2016).  College choice and the university brand: Exploring the consumer decision framework. Higher Education, 71(4), 489-503.

Stephenson, A. L. & Yerger, D. B. (2015). The role of satisfaction on alumni perceptions and supportive behaviors. Services Marketing Quarterly, 36(4), 299-316.

Stephenson, A. L. & Yerger, D. B. (2014). Optimizing alumni engagement: The effect of brand identification on alumni donation behaviors.  International Journal of Educational Management, 28(7), 765-778.

Stephenson, A. L., & Bell, N.M. (2014). Motivation for alumni donations: a social identity perspective on the role of branding in higher education. International Journal of Nonprofit and Voluntary Sector Marketing, 19(3), 176–186.

Stephenson, A. L. & Yerger, D. B. (2014). Does brand identification transform alumni into university brand advocates? International Review on Public and Nonprofit Marketing, 11, 243–262.

Bell, N.M., & Stephenson, A. L. (2014). Variation in motivations by running ability:  Using the theory of reasoned action to predict attitudes about running 5K races. Journal of Policy Research in Tourism, Leisure and Events, 6(3), 231-247.

Stephenson, A.L. (2013). The role of organizational identity in the YMCA rebrand of 2010. Sociological Perspectives, 29(1), 101-119.
Amber Stephenson