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BS in Innovation & Entrepreneurship

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This major is designed to leverage existing strengths in Innovation and Entrepreneurship by offering students a cross-disciplinary, flexible major that provides students with the knowledge and skills to:

  • Develop and manage the innovation process
  • Plan and commercialize innovations
  • Evaluate and manage innovation opportunities
  • Participate in and manage ideation and the new product development process
  • Understand the legal and policy issues associated with new ventures
  • Stimulate and manage the creation of new business enterprises both within and existing corporate structure and as start-up enterprises

Required coursework includes:

  • Economics of Innovation
  • Designing and Leading Innovative Ventures
  • Consumer and Buyer Behavior
  • Market Analysis and Research
  • Creativity and Developing Innovation and New Products
  • Commercializing Innovation
  • Innovation and Entrepreneurship Strategy