A Clarkson Mosaic - page 535

professor in 1966. Assuming the chairmanship of humanities in 1973, he began building the
technical communications program in 1975; it proved to be so popular with the students that it
received permission from the NY State Education Department to become a separate degree-
granting department in 1981.
To serve the College, he sat for 16 years on the Faculty Senate, including six as
chairman, seven as secretary, and 10 as parliamentarian. He served for eight years on the
College Tenure Committee among many other College committee assignments. In 1972 he was
awarded the Distinguished Teacher Award and in 1993 the Distinguished Advisor Award. He
also chaired the Centennial Celebration Planning Committee for five years, and co-chaired the
Centennial Task Force for two years.
In addition to this
A Clarkson Mosaic
, Broughton also published five other books: two
works on King Richard the Lion Hearted in 1966, a two-volume dictionary of medieval
chivalry and knighthood in 1986 and 1988, and a
for retiring humanities chairman,
Donald Stillman, in 1970. (See Appendix V)
SOM Becomes CSB.
Effective with the January 30 approval of the Administrative Council,
Clarkson's School of Management changed its name to the Clarkson School of Business. Dean
Victor Pease commented that this change reflects what Clarkson teaches. Companies want
students taught about business, and hence the name change will improve the marketability of
Computer-taught Class.
Technical communications associate professor Steve Doheny-Farina
helped design one of the first inter-college courses taught solely by computer. Other faculty
involved included Laura Gurak (University of Minnesota) and James Zappen (RPI). This
course, Rhetoric Community and Cyberspace, was taught in the fall semester through a Multi
User Dimension (MUD) system which allows a person to talk to many people at once through
the computer.
The MUD is "networked virtual reality." Once membership is established, the user can
visit different rooms (virtual space) where simultaneously people can play games, hold
meetings, or just chat.
Doheny-Farina created a virtual classroom for his class, then with the other faculty
devised a course curriculum to discuss the social implications of Internet. Fourteen students
were selected from the 30 applications: from UMinn, RPI, Michigan Tech, NC State, Penn
State, and a few others around the country. All 14 were doctoral students in Communication
Studies and English. Doheny-Farina commented: "It was an interesting class-well worth the
experiment-but it is not a replacement for face-to-face education."
Marketing the
Rather than just turn over the marketing of
A Clarkson Mosaic
to the
University Bookstore, its author, Professor Broughton, and Professor Larry Compeau in the
marketing department, appointed a student team to develop a student-involved marketing
strategy for the sale and distribution of the work.
During their final semester in spring 1995, these students obtained both practical
experience and college credit for this work. The five seniors, Mike Webster, Peter Nelson, Dave
Peck, Tina Battistoni, and Tanya Clapper, surveyed the largest market-the alumni-to learn their
choices for price and cover (either hard or soft), suggested a final cover preference, and a final
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