Background Image

Carpe Denim

In this Section

Courtney Black seized the opportunity to make a new jeans company. Now in her second year at Clarkson, she’s the founder and CEO of FourScore Jeans.

The name comes from the major problem areas for athletes who want comfortable, flattering jeans: length, waist, hips and thighs.

“By taking these dimensions into account,” Courtney says, “we can use our specific blend of materials to make denim that feels better — and fits the curves of athletes better, too.”

The company is now working on second-generation prototypes.

“Once our designs are finalized, the jeans will be manufactured in California. We want our jeans made in the U.S. for U.S. athletes.”

Majoring in Innovation and Entrepreneurship, Courtney sees Clarkson — and this major — as stepping stones to realizing her goal: “I want to build a brand that makes women feel proud of their athletic body types.”

She’s athletic, a soccer player. It was on the practice field that she first heard about Clarkson.

“In high school, I had narrowed my college choices to Cornell or Dartmouth, where I went to soccer camp. I was randomly assigned to the Clarkson soccer coach’s team and she emailed me info about the business school.”

Courtney visited campus, met President Tony Collins and business Professor Mark Compeau and then she heard something unexpected:

“They told me I would start my own business. That’s what I wanted, but no other school made it so clear: I would — not just could — start my own business. That put me on the road to realizing my goal.”

She said she had the feeling she was meant to come to Clarkson. Now she’s sure of it.

“I think there’s something special about this place. It’s in a league of its own and the people meant to go here are the ones who find it. I don't think I chose Clarkson, I think Clarkson chose me.”

And then, speaking as the jeans company CEO and founder that she is, she smiles and says, “It’s a perfect fit.”

c black p.jpg

Courtney Black '18