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Nicole Snow

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Nicole Snow (Clarkson ’04)

When Nicole (Mikkelsen) Snow started at Clarkson University’s School of Business in 2000, she never would have guessed that she would be running a successful Internet yarn distribution business and helping the global economy only four years later.

A member of the Air Force ROTC, Nicole planned to enter active duty as a pilot; a few business and political science courses shifted her thinking. After graduating in 2004 with a degree in business and technology management, Nicole did enter active duty but took an opportunity to leave the military early. Her husband Michael’s system engineering career kept them moving all over the country, so Nicole needed a career that could be as mobile. She decided to build a company on her own values and principles by launching Darn Good Yarn.

Nicole carefully planned out her mission and vision for her company. She knew she not only wanted to help the environment, but help people as well. Her principles drive her business decisions — all of her yarn is made from recycled and earth-friendly materials, and much of it is created from the colorful remnants of the production of silk saris in Nepal and Northern India. These materials are handspun and dyed by women’s groups in Nepal. Darn Good Yarn provides these women with a marketplace for the products, as well as much needed wages for their families.

“You really want to do something you love when you are running your own business,” said Nicole. She’s finding out first-hand that taking time to think through your reasons for being in business will help drive success and ease decision making. To purchase some Darn Good Yarn or learn more about Nicole, visit

Nicole Snow

“You really want to do something you love when you are running your own business!”

Darn Good Yarn - Business is growing!