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Clarkson's Professional Writing Students Working With University's Basketball Program

If you attend a Clarkson University basketball game this year, you could help some Clarkson Technical Communications students push their grades a little higher. This fall, students in Professor Brenton Faber's Professional Writing course have been working with Clarkson basketball to improve the program's popularity on campus.

As part of this project-based learning course, professional writing students are working on four different projects: improving attendance at games, generating fund-raising opportunities, creating a media kit and Web page, and videotaping various games for WCKN, the student television station.

"The course is really a win-win project," says Faber. "Here students get to work on real-world communication problems, while at the same time they help out an organization on campus." As part of their efforts, the students have created posters and radio ads, and are planning a residence hall competition for next weekend's (Nov. 19 and 20) “Coaches for Cancer Tournament.”

In addition, a group of the students will work with Kioko Ntheketha, a technical communications major, to broadcast the tournament games on WCKN (cable channel 30 in Potsdam, Canton and Gouverneur). The student group will also create a training document to assist in future broadcasts of Clarkson athletic events.

WTSC Radio (91.1 FM), Clarkson’s student-run radio station, will also broadcast live from next weekend’s tournament. Professor Faber is also the faculty advisor for WTSC.

[News directors and editors: For more information, contact Annie Harrison, Director of Media Relations, at 315-268-6764 or]

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