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Kodak Donates Digital Imaging Equipment To Clarkson

The digital imaging equipment will enable Clarkson students, faculty and staff to develop visual communication skills and experiment with new imaging technologies. Students will have the use of 40 digital cameras for class projects, team presentations, and Web projects.

Karel Czanderna, Kodak vice president and corporate director of Inket Business Strategy, says that Kodak is interested in exposing students to state-of-the-art imaging technologies. "We want students to experiment with this type of equipment early in their college career. The marriage of information and imaging represents the future direction of communications."

Visual communication is an increasingly important aspect of professional technical communications. Graphics are not an option or an add-in, but an essential presentation element. "The excellence that Clarkson brings to teaching both technical and communication skills is a real strength," adds Czanderna.

Kodak's gift includes digital cameras and professional-level printers. Included are 40 DS3400 Zoom digital cameras, a Kodak Professional 620X digital camera, a Kodak Professional 8660 thermal printer, and a Kodak Professional 4760 large format inkjet printer.

The remainder of the cameras will be available for short-term use by students working on course projects. The DS3400 digital cameras are especially suitable for such projects because they are light, fast, have relatively high-resolution storage, and allow students the opportunity to experiment with shot composition, exposure, and other crucial issues, without committing to traditional film.

Scenes can be composed, shot, reviewed, and re-shot without worrying about traditional storage and development issues. Pictures can be cropped, resized, transferred via e-mail or posted to the Web in drafting reports and presentations. The equipment encourages students to try out new techniques, to experiment, and to increase their ability to communicate effectively.

The University photographer will use the Kodak Professional 620X digital camera. The digital images will enhance the University's communications activities by improving workflow and reducing costs.

In addition to the cameras, Kodak printers will provide Clarkson students, faculty and staff with technologies for printing in a variety of formats. Even in a digital age, print remains an important resource.

The Eastman Kodak Center for Excellence in Communication provides communication support to students and faculty across Clarkson University. EKCEC facilities include a 22-seat communication and technology training classroom, teamwork areas, a digital video production room, a usability testing lab, and a writing center. In addition, the EKCEC staff offers communication curriculum consulting, special project support, and distance education design advice and support.

This gift is part of "The Campaign for Clarkson," which includes fund-raising priorities for new construction and renovations, student financial aid and academic excellence initiatives. To date, the University has raised more than $55 million toward its $70-million goal.

[News directors and editors: For more information, contact Annie Harrison, Director of Media Relations, at 315-268-6764 or]

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