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Latino Image In Film And Television Subject Of Upcoming Lecture At Clarkson

[A photograph of the subject is available for newspaper use at]

Why do film and television portray Latinos in unflattering stereotypes and do these industries have an obligation to defuse stereotypical images of Latinos?

Alma Martinez, assistant professor of theater arts at the University at the University of California at Santa Cruz, will address these issues at a lecture at Clarkson University, on Thursday, October 23, at 7:30 p.m. in Barben Room B of the Cheel Campus Center.martinez

“Spitfires, Latin Lovers and Bandidos: The Latino Image in Film: From Stereotype to Reality,” looks at who created and controls the screen images of Latinos and why stereotyped images of bandidos and maids are offensive to the Latino community.

Alma Martinez draws on recent scholarship and more than 25 years of personal experience as an actor in the entertainment business to depict the evolution of these images in Hollywood. She also provides a critical awareness of the role of the media in creating the myths of the Latino and American stereotypes.

In addition to teaching at the University of California at Santa Cruz, Martinez is also a doctoral candidate in drama at Stanford University and an accomplished professional actor. She has appeared in numerous Broadway and regional theater productions, films and commercials. In 2001, Martinez received the Backstage West Garland Award for her role in Luis Valdez’s premiere stage production of “Mummified Deer” at the San Diego Repertory Theater.

Alma Martinez’s appearance at Clarkson is cosponsored by Clarkson’s Office of Co-curricular Programs, the Society of Hispanic Professional Engineers and SPECTRUM.

[News directors and editors: For more information, contact Annie Harrison, Director of Media Relations, at 315-268-6764 or]

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