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Clarkson University, Potsdam Public Library Offering Small Business Marketing Classes

The Reh Center for Entrepreneurship at Clarkson University is partnering with the Potsdam Public Library to offer marketing classes for St. Lawrence County small businesses.

There will be three unique sessions: Unique Selling Propositions on April 8, Social Media Basics on April 15 and Getting the Most From Your Website on April 22. All sessions will be held in the Potsdam Civic Center Community Room from 6-8 p.m.; they are free of charge but registration is required.

Marc Compeau, an instructor in Clarkson’s School of Business, will be teaching the Unique Selling Propositions class. Those who attend this session will leave with an established marketing message.

Brian Hayden, Clarkson’s social media manager and Alicia Cabrera, a sophomore innovation and entrepreneurship major will be teaching the Social Media Basics class. This session will focus on developing your knowledge of social media to grow your business. Attendees will leave with an understanding of how to maintain a social media presence for their business and how they can use it as a marketing strategy.

Jeff Yette, sales engineer at Slic Network Solutions, will teach Getting the Most From Your Website. This class will offer Web techniques such as using meta descriptions, key words, page titles and tags to increase search engine results and viewer usability.

These class sessions are first-come, first-served, and there is a limit of 25 per class. To register or for more information about these classes, please e-mail or call 315-268-4350

Clarkson University launches leaders into the global economy. One in five alumni already leads as a CEO, VP or equivalent senior executive of a company. Located just outside the Adirondack Park in Potsdam, N.Y., Clarkson is a nationally recognized research university for undergraduates with select graduate programs in signature areas of academic excellence directed toward the world’s pressing issues. Through 50 rigorous programs of study in engineering, business, arts, sciences and health sciences, the entire learning-living community spans boundaries across disciplines, nations and cultures to build powers of observation, challenge the status quo, and connect discovery and engineering innovation with enterprise.

[News directors and editors: For more information, contact Annie Harrison, Director of Media Relations, at 315-268-6764 or]

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