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02-10-2015

Clarkson University MBA Students Study Economic Impact of Saranac Lake Winter Carnival

MBA students at Clarkson University are studying the economic impact of the Winter Carnival in the nearby Village of Saranac Lake, N.Y.

Clarkson University MBA students Saad Al Mushabbab, left, Swetha Yalamanchili, Gokul Ram Thangamani and Crystal Rivera are studying the economic impact of the Winter Carnival in the nearby Village of Saranac Lake, N.Y.The Saranac Lake Winter Carnival is organized by the community for the community and has been a tradition since 1897.The annual carnival is being celebrated from Friday, Feb. 6 to Sunday, Feb. 15, and more information can be found at www.saranaclakewintercarnival.com .
 
Sporting events, fireworks displays, a parade and the Ice Palace draw more visitors each year, but until recently, the Saranac Lake Winter Carnival Committee didn't have a measurable way to determine the impact of the festivities on the Village of Saranac Lake. Now students in the Clarkson MBA Consulting Group are getting involved to discover how the carnival can further benefit the community and visitors.

"The Saranac Lake Winter Carnival Committee chose Clarkson for the economic impact study because the University is a highly recognized research institution located in the North Country," said committee member Colleen O'Neill. "The participation of MBA students is important for this project to allow the committee to get a better understanding of the big picture of the role the Winter Carnival has in the community."

Boris Jukic, professor of Operations & Information Systems and director of Business Analytics at Clarkson, said the Clarkson MBA Consulting Group is focusing on identifying quantitative and qualitative benefits of the Winter Carnival in the community.

"The group is planning to conduct surveys of the carnival attendees as well as local business and vendors, using the collected data to create a clear picture of the range and impact of benefits this popular event brings to the community," he said. "Graduate students will gain relevant and applicable experience by being involved in this real-life consulting project, while providing valuable service to the Adirondack community."

The Clarkson MBA Consulting Group provides students with opportunities to apply their skills and gain new insights into the management issues facing business leaders and organizations. To learn more about MBA programs at Clarkson, visit http://www.clarkson.edu/mba .

Clarkson University launches leaders into the global economy. One in five alumni already leads as a CEO, VP or equivalent senior executive of a company. Located just outside the Adirondack Park in Potsdam, N.Y., Clarkson is a nationally recognized research university for undergraduates with select graduate programs in signature areas of academic excellence directed toward the world’s pressing issues. Through 50 rigorous programs of study in engineering, business, arts, sciences and the health professions, the entire learning-living community spans boundaries across disciplines, nations and cultures to build powers of observation, challenge the status quo, and connect discovery and engineering innovation with enterprise.

Photo caption: Clarkson University MBA students, from left to right, Saad Al Mushabbab, Swetha Yalamanchili, Gokul Ram Thangamani and Crystal Rivera are studying the economic impact of the Winter Carnival in the nearby Village of Saranac Lake, N.Y.

[A photograph for media use is available at http://www.clarkson.edu/news/photos/mba-saranac-lake.jpg .]

[News directors and editors: For more information, contact Annie Harrison, Director of Media Relations, at 315-268-6764 or aharrison@clarkson.edu.]

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