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02-18-2016

Publisher Finds Success in Clarkson University Incubator

Lexingford Publishing LLC, a recent start-up in Clarkson University’s Peyton Hall Business Incubator, could not be happier after 83 days of operations in Potsdam.

Art Bell“Our offices are in the midst of a score of other entrepreneurs,” says Lexingford Publisher Art Bell, referring to Clarkson’s incubator at 65 Main St., Potsdam. “The incubator environment is rich for meeting interesting people with new ideas, advanced technologies, and great networks.”

The publisher was attracted to the Clarkson incubator after meetings with Matt Draper, executive director of Clarkson’s Shipley Center for Innovation.

“Adding a publisher to our family of entrepreneurs was a win-win,” says Draper. “All innovators need a communication outlet to reach investors and customers. A publisher can provide advice and services that help innovators get the word out.”

Lexingford Publishing LLC publishes novels, non-fiction, translations, children’s books, family histories, business books, musical scores, and other genres. The company has 29 titles now displayed on Amazon.com, with many more in production.

“Our target number is 60,” says Bell. “We aim for 60 days from contract signing to final book publication and commit to 60 percent royalty to authors after printing and sales costs.” That formula yields authors about $7 for each book sold on Amazon or at bookstores, based on a typical retail price of $19.95.

Most production of its books is local. Lexingford plans to add staff in 2016 based on its early success, showing a net profit in excess of $100,000 in its first 45 days of business in Potsdam.

“We have published North Country, national, and international authors so far,” says Bell. “As a small publisher with representation in Canada and Asia, we work closely with our authors and expose them to millions of potential customers. We like to say ‘yes’ to projects from both new and established writers.”

Prior to founding Lexingford Publishing LLC with partners, Bell was a professor of communication at Clarkson University, where he remains a visiting scholar. He holds his Ph.D. in English from Harvard; other staff members also hold advanced degrees.

“I’m lucky to be surrounded by smart people,” Bell says. “They help authors reach their goals in a friendly, no-pressure way.”

More information about Clarkson’s Shipley Center for Innovation can be found at www.clarkson.edu/shipley and contact information for Lexingford Publishing is available at www.lexingfordpublishingllc.com.

Clarkson University launches leaders into the global economy. One in five alumni already leads as a CEO, VP or equivalent senior executive of a company. Located in Potsdam, N.Y., and Schenectady, N.Y., Clarkson is a nationally recognized research university for undergraduates with select graduate programs in signature areas of academic excellence directed toward the world's pressing issues. Through more than 50 rigorous programs of study in engineering, business, arts, education, sciences and the health professions, the entire learning-living community spans boundaries across disciplines, nations and cultures to build powers of observation, challenge the status quo, and connect discovery and engineering innovation with enterprise.

[A photograph for media use is available at http://www.clarkson.edu/news/photos/abell-lexingford.jpg.]

[News directors and editors: For more information, contact Annie Harrison, Director of Media Relations, at 315-268-6764 or aharrison@clarkson.edu.]

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