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Jay Carlson

In this Section

Associate Professor
Consumer and Organizational Studies
Capital Region Campus

Phone: 518-631-9888

BS, Ferris State University, 1992
MBA, Minnesota State University at Moorhead, 1997
PhD, University of South Carolina

Recent Publications:

With D. Hardesty and W. Bearden, “Brand Familiarity and Advertising Skepticism Effects on the Evaluation of Invoice Prices,” Journal of Advertising, 2002

With W. Bearden and D. Hardesty, “Using Invoice Price Information to Frame Advertised Prices,” Journal of Business Research, 2003

With H. Rottier, D. Hill, M. Griffen, E. Bond, C. Autry, and M. Bobbitt, “Events of 9/11/2001:  Crisis and Consumer Dissatisfaction Response Styles,” Journal of Consumer Satisfaction, Dissatisfaction, & Complaining Behavior, 2003.

Jay Carlson