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Anju Sethi

In this Section
Assistant Professor
Consumer/Organizational Studies

371 Bertrand H. Snell Hall
Clarkson University
PO Box 5795
Potsdam, NY 13699-5795

Phone: 315-268-7986

M.A. University of Delhi, India
MBA, Clarkson University
PhD, Carleton University

Research/Teaching Interests
Finance for small industry, Marketing problems of small enterprises, coordination between large enterprises and ancillaries.

Courses Taught
    * MK320 — Principles of Marketing
    * MK435 — Advertising and Promotion Strategy

Recent Publications

Sethi, Rajesh, Zafar Iqbal, and Anju Sethi (2012), “Developing New-to-the-Firm Products: The Role of Micro-Political Processes,” Journal of Marketing, 76 (March), 99-115.

Sethi, Rajesh and Anju Sethi (2009), “Can Quality Oriented Firms Develop Innovative New Products?” Journal of Product Innovation Management, 26 (March), 206-21

Sethi, Rajesh, Somendra Pant, and Anju Sethi (2003), “Web-Based Product Development Systems Integration and New Product Outcomes: A Conceptual Framework,” Journal of Product Innovation Management, 20 (January), 37-56.