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Graphic Identity Manual

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Overview of the Clarkson University Identity Symbols

clarkson logoClarkson Logo

The Logo.The Clarkson logo is the bedrock of the University’s communications strategy. This is the image that will be used in almost every application.

The logo will be the consistent identifier used on all letterhead, envelopes, business cards and other printed material. Read more.

University SealThe Seal. The Clarkson University seal is used only for formal and ceremonial communications and events such as convocation, graduation, recognition events and key alumni events. The seal should not be used for any other purpose. Read more.

University Shield

The Shield. The shield is used in graphics meant to convey Clarkson’s heritage. Like the seal, it will have very limited use, generally restricted to alumni communications, some sports images, and memorabilia. Read more.