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Larry Compeau Promoted to Full Professor at Clarkson University

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Clarkson University President Tony Collins has announced that Larry D. Compeau has been promoted from associate to full professor of consumer and organizational studies in the School of Business. Promotion to professor is considered to be virtually the highest honor that a university can bestow upon its faculty.Larry D. Compeau

Compeau’s research interests are in consumer behavior and pricing, focusing on public policy implications. He has published more than 40 papers, including two monographs, and has presented his research at dozens of conferences.

His research has won numerous awards and has appeared in top journals, including the Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Business Research, Journal of Consumer Affairs, Review of Marketing Research and Pricing Strategy and Practice: An International Journal.

He received his Ph.D. from Virginia Tech, and his bachelor of science and master of science degrees from Clarkson.

Compeau co-edited a special issue of the Journal of Public Policy & Marketing focusing on pricing and was cited as the fifth most published author over the past decade in that same journal. He currently is co-editing another special issue of the Journal of Retailing for 2012 on pricing. He is also co-editing a special issue of Product and Brand Management to be published in 2011, and is co-chairing the 2010 Pricing Conference.

He serves on the editorial boards of four journals, including the Journal of Retailing, the Journal of Public Policy & Marketing, the Journal of Consumer Affairs and the Journal of Product and Brand Management.

Compeau’s work and expertise have been relied upon in articles published in prominent popular press, including Time, Newsweek, Washington Post, National Public Radio, Christian Science Monitor, and major news organizations, including the Associated Press, CanWest, NBC, CBS, and ABC.

His expertise has also been a critical component as an expert witness in several precedent setting legal cases on pricing practices.

Clarkson University launches leaders into the global economy. One in six alumni already leads as a CEO, VP or equivalent senior executive of a company. Located just outside the Adirondack Park in Potsdam, N.Y., Clarkson is a nationally recognized research university for undergraduates with select graduate programs in signature areas of academic excellence directed toward the world’s pressing issues. Through 50 rigorous programs of study in engineering, business, arts, sciences and health sciences, the entire learning-living community spans boundaries across disciplines, nations and cultures to build powers of observation, challenge the status quo, and connect discovery and engineering innovation with enterprise.

[News directors and editors: For more information, contact Annie Harrison, Director of Media Relations, at 315-268-6764 or]

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