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NYCRAMA to Host Prominent Clarkson University Healthcare Market Researcher

Dr. Huppertz to focus on surprising ways in which marketing has affected healthcare.

(ALBANY, N.Y.) – The New York Capital Region chapter of the American Marketing Association (NYCRAMA) announces its January Luncheon, "Importance of Consumer Marketing in the $2.8 Trillion US Healthcare Market”, Thursday, January 19, 2017 at The Century House, 997 New Loudon Road, Latham, NY 12110, from 11:30am – 1:15pm. Join NYCRAMA and Clarkson University’s Dr. John Huppertz in exploring how marketing research can improve the effectiveness of companies and nonprofits that are in the business of caring for others.

John HuppertzEvery day, people make critical choices about their health care. They decide whether to go to the Emergency Room or an Urgent Care Center. Does a patient choose a popular prescription medication or opt for natural healing methods? Would a local community hospital or a highly-regarded medical center work best for long-term treatments? Choice means marketing—and marketing research. During this luncheon, Dr. John Huppertz will discuss how marketing has affected healthcare in ways few people realize. Attendees can expect to understand the role of marketing and marketing research in a consumer-driven healthcare market. Dr. Huppertz will also explain the importance of research as a means to drive strategic business decisions.

Dr. Huppertz is Associate Professor and Chair of the Master of Business Administration Program in Healthcare Management at the Capital Region Campus of Clarkson University. Before joining Clarkson, Dr. Huppertz was Managing Partner, Marketing and Research Services, at Eric Mower and Associates, where he conducted marketing research and served as a strategic marketing consultant for clients in a variety of industries. His research has been published in leading marketing and healthcare journals such as Health Services Research, Journal of Healthcare Management, Journal of Marketing Research, Journal of Consumer Marketing, Journal of Services Marketing, and Journal of Retailing. Dr. Huppertz is also visiting professor of marketing at IESEG School of Management at Lille Catholic University in Paris and Lille, France.

Cost is $25 for AMA members and students; $35 for nonmembers. Pre-registration is preferred via Walk-ins are also welcome. Cash or check will be accepted at the door.

About the American Marketing Association
The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit

The New York Capital Region chapter of the American Marketing Association is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. Visit

About Clarkson University
Clarkson University educates the leaders of the global economy. One in five alumni already leads as an owner, CEO, VP or equivalent senior executive of a company. With its main campus located in Potsdam, New York, and additional graduate program and research facilities in the Capital Region and Beacon, N.Y., Clarkson is a nationally recognized research university with signature areas of academic excellence and research directed toward the world's pressing issues. Through more than 50 rigorous programs of study in engineering, business, arts, education, sciences and the health professions, the entire learning-living community spans boundaries across disciplines, nations and cultures to build powers of observation, challenge the status quo and connect discovery and innovation with enterprise. Visit

Jennifer Barbic, Vice President, PR
New York Capital Region, American Marketing Association

Michael P. Griffin, Director of News & Digital Content Services
Clarkson University

[News directors and editors: For more information, contact Kelly Chezum, VP for External Relations, at 315-268-4483 or]

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